Otto Training Webbinarier Innehåll - Cnvert - Cnvey, Cnvince, Cnvert : Cnvert

Otto® Training
– Already an Otto® or AnApp user?

Discover how to use Otto® with our free webinars:

Otto® Webinar I – Beginner
Otto® Webinar II – Intermediate
Otto® Webinar III – Advanced

Contact management – how to add and edit contacts, and how to import them.
List management – how to add and edit lists, and how to add contacts to them.
E-mail marketing and Newsletters – how to write and send-out e-mails to a list.
Simple tag references – how to insert simple tags / variables, such as a personalized firstname in an e-mail
User management – how to add and edit users, and how to use signatures.
Set up OK – Checklist to see your Otto® tracker is set up OK.

Sequences – discover how you can automate follow-up using sequences.
Events in a sequence – discover the differences between messages and notifications and the difference vis-à-vis newsletters.
Web-site code – how can you capture web-site visitors
Web-site visitor tracking – how to see your visitors
Lead Scoring and filtering – how to score and filter your web-site visitors.
Exercise – how can you use the form-builder and marketing automation sequences.

Dashboards – discover how to get data access and statistics easily.
Tactics for Segmentation – discover how you can let users segment themselves.
Tactics for structuring a sequence – how do you structure a sequence?
Tactics for writing – how do you write and format an e-mail to make the audience act.
Advanced tag references – how to insert more advanced tags / variables
Advanced Content Marketing – how to set up landing-pages, tweets and linkedin posts in just one go
Doc Maker – how to set up documents for e.g. esignatures
Bulk Actions – how to make many changes at once
Act on Actions – how to trigger a new sequence depending on actions
Cross Media – how to set up personal URLs (PURL) and QR codes for print marketing
Exercise – how can you use marketing automation sequences?