December 27, 2019 12:20 pmPublished by HenrikLeave your thoughts What we'll see more of in 2020 Marketing Budgets In 2020, a lot will be happening to Marketing Budgets. This is what we'll see much more of: ➊ Training. Sure, we will still do a lot of youtubing to learn things, but we will rely more on more qualified instructors to go through what we need to know in niched areas. ➋ Video and Usability design. Yes, you may think of this as two separate things, but they're quite interrelated as video is often a pretty good way to convey how to do things. ➌ Marketing Budgets themselves...
December 8, 2017 10:59 amPublished by FleurLeave your thoughts B2B Double Opt-in: Part of Fulfilling your GDPR compliance
B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion...
November 23, 2017 10:49 pmPublished by FleurLeave your thoughts B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us...
November 10, 2017 12:12 pmPublished by FleurLeave your thoughts Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit
Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if...
October 27, 2017 5:41 amPublished by FleurLeave your thoughts “The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.”
— Brent Adamson
You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you will approach them: Why not opt for the Challenger Sale's technique "Commercial Teaching"? A break-through in the world of sales in a more planned and organized way. You simply want to win your prospects' hearts and minds. Using the right elements and strategy to deliver your potential skills...
September 29, 2017 10:35 amPublished by Fleur2 Comments You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your...
September 15, 2017 8:44 amPublished by FleurLeave your thoughts To find a real Challenger Sales Rep, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow, as mentioned from our previous blog post. I thought that’s what it meant for someone to be able to do Challenger Sales. Boy was I wrong. When I read “the Challenger Sales” book again, I realized that being a sales rep can mean both having a job extremely hard to get right, as well as being rather easy when you have a...
September 1, 2017 9:45 amPublished by FleurLeave your thoughts The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able...
August 11, 2017 11:33 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® How to Re-Engage your Inactive Subscribers
This article is another in our series to help you navigate the waters leading up to the GDPR. This article provides actionable advice on how you can re-engage your inactive subscribers. Every emailing list has a certain percentage of subscribers that don't open emails and this article will outline what you can do to turn that inactive into active. Read more» The 5 Key Ingredients of a Perfect Facebook Post
Creating a successful Facebook post has become much more than what it used to be. This article from Hootsuite outlines 5 key...
July 28, 2017 11:25 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® How to Increase Inclusion of Refugees
Globally there are millions and million of families that have been forced out of their home lands and have had to take up a new home somewhere else. Sonician has been working with Gothenburg Stad to try to help those coming to Sweden get there feet underneath them. Click the link to have a look at how we have been helping them so far. Read more» The 3 Most Important Skills in Sales
It doesn't matter what your role within your organisation is having the ability to perform sales will never go...
