Categories for Sales Strategy

Adocto: before and after using Otto

August 5, 2016 10:33 am Published by Leave your thoughts How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status.   How did you use to find your clients?   The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting...

5 Questions every Sales Team Should Ask

July 28, 2016 3:01 pm Published by 1 Comment All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & features. When it's time to enter the pro's it's all about the prospects needs, problems & goals. I feel like this needs to repeated:   These questions I am about to outline below, can help you determine your own Value and be used when helping your sales team...

Bonnier’s Sales Process & Experience with Otto

July 8, 2016 10:10 am Published by 2 Comments How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. Question 1 How Do You Work With Sales & Marketing? What is your sales process We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift...

How to Implement Value-Based Pricing

June 30, 2016 4:25 pm Published by 3 Comments   Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: How would you implement value-based pricing? Here at Sonician we love the idea of value-based pricing and we have actively engaged in using this strategy to price some of our products. However, to implement such a pricing system you firstly need to determine if you can sustain your...

How does CRM Help in Sales?

May 26, 2016 2:08 pm Published by 1 Comment   CRM (Customer Relationship Management) systems aren't a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. While they have become quite common place globally, many small to medium organisations still question the impact these systems have on organisational sales. How does CRM help in sales? How does storing all of your contacts/leads/customers in one place help with your conversion rates? Having a well organised CRM system...

Business Case Study on Internationalisation

May 4, 2016 11:45 am Published by Leave your thoughts So you've decided to go international with your business. I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a...

Otto Insider: Using Otto for Lead Scoring

April 7, 2016 4:19 pm Published by 1 Comment In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family....

What is Marketing Automation? This week we tried PowToon

March 31, 2016 4:13 pm Published by 1 Comment For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software.  We set out with the mission of creating a marketing automation video in 1 day.  You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation! P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!...

Otto Insider: What is the Net Promoter Score (NPS)?

March 10, 2016 11:17 am Published by Leave your thoughts   In this week's video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you're interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, please see this page: https://www.sonician.com/en/get-help-check-nps-net-promoter-score  ...