Categories for Sales Strategy
November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... October 27, 2017 5:41 am Published by Fleur “The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.”
— Brent Adamson
You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you will approach them: Why not opt for the Challenger Sale's technique "Commercial Teaching"? A break-through in the world of sales in a more planned and organized way. You simply want to win your prospects' hearts and minds. Using the right elements and strategy to deliver your potential skills... September 29, 2017 10:35 am Published by Fleur You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you?
Lost in the Highway
Relationships, good services, customer satisfaction and sales reps are the lifeblood of a small business. You need to do everything possible to protect and foster the relationship with your own customers and the relations your employees forge. Customers keep coming and going but there is always a reason behind them leaving: If your... September 15, 2017 8:44 am Published by Fleur To find a real Challenger Sales Rep, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow, as mentioned from our previous blog post. I thought that’s what it meant for someone to be able to do Challenger Sales. Boy was I wrong. When I read “the Challenger Sales” book again, I realized that being a sales rep can mean both having a job extremely hard to get right, as well as being rather easy when you have a... September 1, 2017 9:45 am Published by Fleur The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able... January 3, 2017 9:10 am Published by Fleur Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our... November 17, 2016 11:50 am Published by Fleur (Me Every Year)
Have you noticed? The Christmas decorations are beginning to pop up everywhere. If you're anything like me every year I think to myself "But it's too early for Christmas!" And then you realise it's mid November. At the time of writing this it's the 15th of November 2016. What we're looking at is about 5 weeks until Christmas 2016. As a sales manager this countdown usually means 2 things, and they both lead to the same action. First: It's time to ramp it up & close some deals so we can hit quota or... October 4, 2016 11:43 am Published by Fleur Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world's number 1 Sales Coach and over two days he is going to take the delegates through the strategies and techniques used by the world's top sales professional. Sonician is privileged to be sponsoring the event alongside some of the world's leading brands and glad to help bring such a distinguished figure to Sweden. Make sure if... August 17, 2016 3:50 pm Published by Fleur I know you're thinking what does wizardry and conversion rate optimization have in common? If you've ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you've just performed magic. What is it & why should you care?
Conversion Rate Optimization or CRO is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. It is used to help determine how well your website is performing, usually it determines this through the number of subscribers, downloads or new customers your website develops (hence conversion... August 11, 2016 9:38 am Published by Fleur Imagine you just started a business.
You've got a fantastic idea, a fantastic product and you're ready to make some money! So it's now up to you... 