Categories for Prospecting

B2B Plan for GDPR: 97% DON’T have a Plan, Do YOU?

November 23, 2017 10:49 pm Published by Leave your thoughts  B2B Plan for GDPR to Comply with the Norms and Regulations It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us...

3 Reasons Why Lead Segmentation Works Wonders

September 1, 2016 10:46 am Published by Leave your thoughts Have you ever tried to give something to someone that they don't want? It can be pretty difficult, imagine trying to give someone something they didn't want or ask for? Well, that's what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation.   How about if they asked for it but it just doesn't match them? It's like trying to tell the customer they need a size 10 shoe, when they are a size 8. Spraying emails around to their whole database, using the same content from CEOs to interns. Doesn't Work! Companies aren't going to...