Categories for Otto
April 7, 2016 4:19 pm Published by Fleur In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family.... April 6, 2016 12:20 pm Published by Fleur It has been growing like wildfire! Is Marketing Automation something for you?
Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has significantly increased. It is no longer reserved for the organisations with a large budget, with costs falling and it is becoming widely affordable and accessible for marketers.
But what's the verdict?
What are the results of marketing automation for these organisations? Well, we have collected a number of... March 31, 2016 4:13 pm Published by Fleur For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation!
P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!... March 10, 2016 11:17 am Published by Fleur In this week's video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you're interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, please see this page: https://www.sonician.com/en/get-help-check-nps-net-promoter-score ... March 3, 2016 10:25 am Published by Fleur In this week's video we focus on why we use the sales process funnel so much in Otto. Please leave your comments and thoughts on the video! ... January 22, 2016 10:24 am Published by Fleur Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come and gone (viral marketing), while these marketing methods can still produce results, it is always better to stay ahead of the crowd than trying to catch-up. I believe that 2016 will be the year of automation. What I mean by automation is the adoption of marketing automation systems... May 5, 2015 10:02 am Published by Fleur Discover how to optimize Otto® with Webinar Training in Marketing Automation
Three free training webinars are now available to teach you how to optimize the system; manage the various tools and functions as well as techniques on how to boost activity performance and get tangible results: Otto® Webinar I (via PC) – Introduction/Beginners: Every Friday 2pm–2:45pm
Otto® Webinar II (via PC) – Intermediate Level: Every Friday 11am–11:45am
Otto® Webinar III – Advanced Level: Every Friday 9am–9:45am For more information and to sign up, please click here: www.sonician.com/en/events... April 15, 2014 10:16 am Published by Fleur How many times haven't you wished for the possibilities to make something happen to the ones visiting a web-page? With re-marketing, you can show them banner-ads, and if they fill out a form, it's easy, but if it's about contacts you already know? Could you make something special happen only to those who e.g. clicks on a link to see their quote from you on-line? Or something about that new product you have? Well, you can actually trigger things like these, and a lot more, see more in this article: https://www.sonician.com/support/knowledgebase/371/Trigger-actions-How-to-only-send-a-Marketing-Automation-Sequence-to-someone-who-clicks-a-link.html... September 5, 2013 9:25 am Published by Fleur Many new features are implemented to make it even easier to keep contact and the user interface is made even easier to work with: Interactive Tutorial: You'll now get a step-by-step instruction interactively on each page in Otto to get suggestions and make it easy to get going.
Super efficient Meeting-booking: You can now set up Outlook/Google Calendar/iPhone Meetings directly from the contact-view.
Contacts: You can now use 10 custom fields for your own variables. These fields can be targeted when doing a specific search
E-mails: Image and File Manager – You can now upload images and files from your desktop directly to Otto to... May 7, 2013 3:22 pm Published by Fleur Segmentation based on anything See the video on how list-management with Otto works
In the Otto update 4.04, you can now search a specific information field of all your contacts and also combine it with the search operator you want, e.g. = (exact match), >, < (greater than or lesser than). This means you quickly can create new lists for send-outs or cold calling campaigns where you have, e.g.:
a. Postal codes greater than 75000
b. Those companies with more than 17
c. Companies older than 7 years
d. All in Hamburg with name/postal city/IP-address belonging to there
e. All in a particular industry
f. All... 