Categories for Otto
September 1, 2017 9:45 am Published by Fleur The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring new sales guys, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow. I thought that's what it meant for someone to be able... March 31, 2017 10:17 am Published by Fleur
This week, members of the Sonician team headed over to London to exhibit at the annual B2B Marketing Expo, at the Excel in London.
Once we heard about this event we thought it was an unmissable opportunity for us to go and show off Otto & Volley Marketing as well as bring back some of the exciting developments in the B2B marketing world. What we really were looking to accomplish was to find UK partners as we are looking to launch both Otto & Volley Marketing in the UK in June, 2017. Looking back at the experience, we definitely didn't believe... October 6, 2016 7:16 pm Published by Fleur >
A Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences
Transcript
My name is Jeanette and my name is Sara. We work with sales and marketing at Bergendal, Stockholm, Sollentuna. We arrange different kinds of events, conference and weddings. We use Otto to tell our customers whats new here and if we have some good offers available to them right now. We use it for invites to events and we offer it to our bookers that book conferences here. On top of this we also use it to aid the bookers delegates in their registration for the events. So we... October 4, 2016 11:43 am Published by Fleur Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world's number 1 Sales Coach and over two days he is going to take the delegates through the strategies and techniques used by the world's top sales professional. Sonician is privileged to be sponsoring the event alongside some of the world's leading brands and glad to help bring such a distinguished figure to Sweden. Make sure if... August 25, 2016 10:09 am Published by Fleur A Case Study on using Marketing Automation System Otto.
Transcript
I am Niko Fastman, I am CEO & Founder of Kompetensinstitutet (the Competence Institute). We organise conferences & events in all Nordic countries. We organise big events, such as Leadership Day & Sales Mastery Day with Brian Tracy which we run annually both in Stockholm and also sometimes in Helsinki. We also run a big event called Stora Ledarskapsdagen, which is the biggest leadership event in Sweden.
How do you get people to come to your events?
What we mostly do is we send newsletters to our previous delegates with updates on new speakers.... August 5, 2016 10:33 am Published by Fleur How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did you use to find your clients? The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting... July 21, 2016 2:48 pm Published by Fleur Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we... July 8, 2016 10:10 am Published by Fleur How Bonnier Publishing House Sales Process includes E-mail marketing with Otto
Transript:
Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel.
Question 1
How Do You Work With Sales & Marketing? What is your sales process
We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift... May 3, 2016 2:16 pm Published by Fleur Photo Credit: A Guy Taking Photos
Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather: Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their... April 14, 2016 1:23 pm Published by Fleur It works in B2B... 