Categories for Okategoriserade
May 19, 2016 4:15 pm Published by Fleur Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. This means companies with a turnover of $1 - $50 million per year. So, no wonder marketing automation has been developing such a buzz. Because of its meteoric rise, many organisations may have a vague understanding of how to implement a marketing automation system into their organisation? That’s where I am going to help. Many small-medium enterprises need to understand how they can... May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... May 3, 2016 2:16 pm Published by Fleur Photo Credit: A Guy Taking Photos
Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather: Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their... April 26, 2016 10:57 am Published by Fleur If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016. It provided an insight into how marketers view digital marketing... April 21, 2016 1:17 pm Published by Fleur Keep it simple!
One thing I have been thinking about a lot, is how complicated your brain can make
things. If you spend too much time thinking and analyzing a task you will
never get it done. There is even a complex word for it:
Procrastination, which must be the opposite of keeping it
simple.
So in sales and marketing there are mainly two things you need to focus on,
convincing the customer that you have the best offer and getting them to
like you enough to choose you over someone else. Because if a person doesn't
like you, you will have a very hard time convincing them to... April 15, 2016 9:33 am Published by Fleur This week we thought we would develop a video focusing on another growing side of marketing. Social Media Marketing! Using social media to market your business has been growing along the different social media platforms. But with the addition of paid advertisement within the majority of social media platforms, it has become more of a focus for Marketers. Check out our video or read the transcript and let us know what you think! Transcript: 10 Social Media Marketing Stats that will Blow your Mind! 1.
53% of social media marketers don't measure their success. (Awareness, Inc.) 2.
62% of marketers said social media became more important to... March 31, 2016 4:13 pm Published by Fleur For this week's video we wen't for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below and see what we were able to come up with on the topic of what is marketing automation!
P.S. There is no affiliation between Sonician and PowToon. Please leave your thoughts and comments below!... March 17, 2016 5:00 pm Published by Fleur In this video I explain how Otto can be used to help you determine your Net Promoter Score. If you have any feedback or questions please leave a comment. Please share with your friends & colleagues. ... March 3, 2016 10:25 am Published by Fleur In this week's video we focus on why we use the sales process funnel so much in Otto. Please leave your comments and thoughts on the video! ... February 26, 2016 9:56 am Published by Fleur This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation. There will be more videos with plenty of tips and tricks to come so stay tuned!... 