August 11, 2017 11:33 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® How to Re-Engage your Inactive Subscribers
This article is another in our series to help you navigate the waters leading up to the GDPR. This article provides actionable advice on how you can re-engage your inactive subscribers. Every emailing list has a certain percentage of subscribers that don't open emails and this article will outline what you can do to turn that inactive into active. Read more» The 5 Key Ingredients of a Perfect Facebook Post
Creating a successful Facebook post has become much more than what it used to be. This article from Hootsuite outlines 5 key...
July 28, 2017 11:25 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® How to Increase Inclusion of Refugees
Globally there are millions and million of families that have been forced out of their home lands and have had to take up a new home somewhere else. Sonician has been working with Gothenburg Stad to try to help those coming to Sweden get there feet underneath them. Click the link to have a look at how we have been helping them so far. Read more» The 3 Most Important Skills in Sales
It doesn't matter what your role within your organisation is having the ability to perform sales will never go...
July 14, 2017 11:16 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® Improving Your Lead Generation Online
Recently, we have been discussing the introduction of the GDPR and how it will impact businesses throughout EU. One of the strategies that we have mentioned is that of optimising your online lead generation. This article outlines 6 ways to boost your online lead generation heading into the Summer and beyond. Read more» 7 Tips for crafting an effective Social Media Marketing Strategy
For many organisations now, social media has become a real tool in their marketing toolbox. Creating a successful social media campaign needs to be centered around a strong strategy. This...
June 30, 2017 11:06 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® Where Should You Put Your Marketing Dollars While on Summer Holidays
Summer holidays, everyone's favourite time to sit back, relax and take in the warm weather. But as CEO's, entrepreneurs and managers all know, trying to scrape some results out of the Summer break is tough. To help you out, we have actually conducted a $2000USD experiment and tested the best digital marketing platforms available and the best thing is, we are letting you guys know the results for free. Click the link below to see which paid digital marketing channel can boost your ROI...
June 16, 2017 11:00 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® Achieving Goals: Here's Why you Haven't Achieved Yours Yet
Setting goals can be one of the most difficult skills to learn and teach yourself. The process of setting goals that drive you to pursuing success in different areas of your life can be difficult. This artcile from Brian Tracy outlines what is critical in your own goal setting and tips on how to turn it in the right direction. Read more» 7 Social Media Analytics & Reporting Tips for Becoming a Data Savvy Marketer
Marketers these days are facing an enormous list of data and metrics that need...
June 2, 2017 10:51 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® If You Love Marketing & Sales, You can Now get in Early in the Marketing Software World
As a long-term reader of the Strategic Marketer, you know we don't talk that much of ourselves, but we're very excited as Sonician has just launched on a new journey: We now want to welcome you, not only as a reader, a potential client or partner, but really onboard as a joint share-holder! After initial funding from the Vidici fund, the Business Angel Network of Gothenburg and ourselves as Founders, we are now extending our 2nd round of...
May 19, 2017 10:44 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® 8 GDPR Questions You Need to Ask Yourself (Infographic)
It doesn't matter what department you are involved in within an organisation, most likely you will be handling some sort of personal data. Because of this, the GDPR is a significant legislation which is going to have far reaching effects. This infographic from the team here at Sonician outlines 8 questions you need the answer to and begin asking of your organisation.
Read more» The Top 8 Digital Trends to Watch in 2017
As more and more organisations see the importance of 'going digital', digital trends have become a...
May 9, 2017 10:38 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® What is GDPR & Why Should You Worry?
If you were (or were not) aware, the GDPR is rolling into legislation a little over 12 months from now on the 28th of May, 2018. If you haven't been paying too much attention to legislation in this area, be sure you read this blog post, because the GDPR will be affecting all businesses within the EU as well as organisations wanting to do business with EU companies, so there will be stuff you MUST do. Luckily, there are also some opportunities you don't want to stay...
April 12, 2017 10:31 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® Lead Nurturing & The 'Forgetting Curve'
Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work life, this article can help you understand how to maximise your results. By helping you understand how people/customers understand and retain new information can influence your future lead nurturing campaigns. Read more» 5 Steps to Successful Audience Targeting in Online Ad Campaigns
March 31, 2017 10:24 amPublished by FleurLeave your thoughts The Strategic Marketer
from the creators of Otto® Lessons from the B2B Marketing Expo London
This week some members of the Sonician team jumped on a plane and headed over to London for the B2B Marketing Expo. We discovered there was a sense of urgency by B2B marketers to find solutions to changes in how customers begin their buying process, and the challenges keeping up with the digital transformation. In this blog post we go through some of the key trends from the B2B Marketing Expo. Read more» Rule the Room: 5 Tips for Facilitating Meetings That Generate Results
As a manager of a sales or...