Categories for Lead Segmentation

3 Reasons Why Lead Segmentation Works Wonders

September 1, 2016 10:46 am Published by Leave your thoughts Have you ever tried to give something to someone that they don't want? It can be pretty difficult, imagine trying to give someone something they didn't want or ask for? Well, that's what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation.   How about if they asked for it but it just doesn't match them? It's like trying to tell the customer they need a size 10 shoe, when they are a size 8. Spraying emails around to their whole database, using the same content from CEOs to interns. Doesn't Work! Companies aren't going to...