Categories for Lead Nurturing

Customer Acquisition Cost: The Only Health Check Up Your Business Needs

January 3, 2017 9:10 am Published by Leave your thoughts     Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our...

Lead Nurturing & the ‘Forgetting Curve’

September 22, 2016 8:53 am Published by Leave your thoughts   1885. 1885 was the year that set the ground work for lead nurturing as we know it today. I know you're thinking what could have possibly occurred in 1885 that could relate to how I sell my products/services now in such an advanced & online 2016? This guy, Hermann Ebbinghaus happened, that's what. Dr. Ebbinghuas was a German psychologist who was famous for studying memory and in particular coming up with the 'forgetting curve'. The forgetting curve was developed as a way of studying how quickly a person can learn. Ebbinghaus was able to determine that the speed a person may forget information...

Why use Lead Nurturing & The Psychology Behind It

September 16, 2016 8:38 am Published by Leave your thoughts     Your own next step in Lead Nurturing? If you think improving your online marketing is important for you, I would suggest you try out our very own 2-min test here from us at Sonician in order for you to figure out if Marketing Automation could be for you. You’ll find it directly at: www.sonician.com/survey/2mintest/...