Categories for Lead Generation

Customer Experience: What Do your Customers Say Behind your Back?

November 10, 2017 12:12 pm Published by Leave your thoughts Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn't let you know what your customers say behind your back. Have you heard from any of your customers complaining about their experience with your company? Are they happy, unhappy with what they purchased? Are they even planning to exchange you with a competitor and terminate their contract? Unfortunately, customers DO seem to switch brands when they feel they aren’t getting the level of service they desire. Well, if...

Customer Acquisition Cost: The Only Health Check Up Your Business Needs

January 3, 2017 9:10 am Published by Leave your thoughts     Last week I had a doctor's appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body's key performance indicators (KPI's) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the stamp of health. Now as I was leaving I began thinking about what a standardized health check up would look like for SME's (small & medium sized enterprises). This then lead me to begin thinking about the health check we do ourselves with the 2-Min test we had developed on our...

How Marketing Automation Impacts your Business

June 21, 2016 9:27 am Published by 1 Comment   We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact your looking for? How about relevant emails drive 18 times more revenue than broadcast emails according to the Aberdeen Group. Facts are nice but what impacts can you expect within your business? The impacts range from improved organisational efficiency to improved sales efficiency. The main ways how Marketing Automation can...

3 Ways Otto can Kick-Start your Social Media Campaigns before Summer!

May 3, 2016 2:16 pm Published by 1 Comment          Photo Credit: A Guy Taking Photos Having Social Media accounts for your business is not a new thing.  Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. So here are three ways Otto can kick start your social media campaigns just in time for the warmer weather:   Segmenting your Leads No one pays attention to a general message. I know I don’t. Otto allows you to segment your leads and then create specific messages to particular contacts based on their...

What I learnt from Ascend2’s 2016 ‘State of Digital Marketing Report’

April 26, 2016 10:57 am Published by Leave your thoughts If you haven't had the chance to come across an Ascend2 report maybe it's time you have a quick google search and see what they're all about.  They are a research and marketing organisation which specializes in providing quality marketing research.  While they offer a large range of free reports, these reports are often quite brief and only provide graphs/statistics gathered from surveys from a large range of marketing organisations and marketers. I have recently gone through their 2016 'State of Digital Marketing Report' which was produced in early March, 2016.  It provided an insight into how marketers view digital marketing...

Otto Insider: Using Otto for Lead Scoring

April 7, 2016 4:19 pm Published by 1 Comment In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share with your friends & family....

“The User Interface of Otto isn’t as Good looking as ….” Using Feedback Positively!

March 30, 2016 10:47 am Published by 1 Comment Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference.  During his time there he met with Niko Fastman, the man behind topthinkers.org.  He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto...

Otto Insider: What is Lead Scoring?

March 23, 2016 5:00 pm Published by Leave your thoughts In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues....

Brian Tracy, world’s No1 Sales Coach, coming to Stockholm and Helsinki

September 14, 2015 1:04 pm Published by Leave your thoughts World's number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently whether you are a CEO, Salesmanager, sales person, CMO or Sales Coach. Maximize your results and discover: How to stay flexible and adaptive towards changing customer demands. How to recruit new clients, upsell to customers and trigger more referrals. How to maximize dealsize & profitability. Sonician will of course be present...