Categories for Email Marketing
December 8, 2017 10:59 am Published by Fleur B2B Double Opt-in: Part of Fulfilling your GDPR compliance
B2B Double opt-in may seem complex, but it isn't! Shorten your GDPR compliance journey and let your web visitors give you their consent to use their information via opt-in and opt-out options. But is double opt-in mandatory? How does it work? What processes should your organisation follow to fulfill GDPR? Such questions may seem simple but they aren't. In a previous post, we've presented a B2B plan for GDPR and how it looks like for B2B when it comes to Costs, Plans, and Fines. Apparently, what was confusing for some, is the notion... July 12, 2017 10:00 am Published by Fleur Whenever an email subscriber became less engaged or unsubscribed from your emailing list, it was always a good idea to try and win them back with a Re-Engagement strategy. But now as the GDPR looms over our heads, all businesses need to ensure they have a re-engagement strategy in place. Because once the GDPR kicks in (May 2018), inactive email subscribers may be lost and you may lose the right to continue contacting them for good. This is why throughout 2017, you should be in FULL REENGAGEMENT MODE! Doing what you can to provide loyalty driving content to your customer database.... September 29, 2016 8:53 am Published by Fleur The dictionary meaning of effective is: "Successful in producing a desired or intended result" So how can email marketing help you achieve a desired or intended result?
Well not to count how reliant the modern world has become towards emailing systems as well as the fact that the majority of workers within this world each have a work email account and then a personal account. The numbers for email are staggering: In, 2015 the number of emails sent & received per day total over 205 billion (Radicati).
This is expected to grow by 3% per annum till 2019 (Radicati)
Email Marketing generates 40x more customers than... September 8, 2016 10:20 am Published by Fleur (For those that are using marketing automation already, you don't need to read this, unless you're here to relish in your choice, than you're excused to let out a little WHOOP!)
According to a poll conducted by Express in the UK, people feel guilty for a wide range of reasons: not calling friends or family enough, not going to the gym,
not sticking to their diet and;
even gossiping. While these all seem like small issues (which they are), missing out on the benefits of using marketing automation is real, it can be measured in dollars and all other currencies of your choice. According to DemandGen... August 25, 2016 10:09 am Published by Fleur A Case Study on using Marketing Automation System Otto.
Transcript
I am Niko Fastman, I am CEO & Founder of Kompetensinstitutet (the Competence Institute). We organise conferences & events in all Nordic countries. We organise big events, such as Leadership Day & Sales Mastery Day with Brian Tracy which we run annually both in Stockholm and also sometimes in Helsinki. We also run a big event called Stora Ledarskapsdagen, which is the biggest leadership event in Sweden.
How do you get people to come to your events?
What we mostly do is we send newsletters to our previous delegates with updates on new speakers.... July 8, 2016 10:10 am Published by Fleur How Bonnier Publishing House Sales Process includes E-mail marketing with Otto
Transript:
Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel.
Question 1
How Do You Work With Sales & Marketing? What is your sales process
We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift... 