Categories for Case Studies
July 5, 2017 11:10 am Published by Fleur All over the world, there were 65,6 Million people forcibly displaced and over 22,5 Million Refugees. For anyone arriving into a new society there are both individual, humanitarian and societal gains to make newly arrived feel more included, so the inclusion of refugees is very important. Here is a video (transcript below) in which Henrik Rudberg of Sonician is interviewed by representatives from the city of Gothenburg about the Integra-system that Sonician built on top of Otto for the city. Gothenburg itself is a city in which more than 25% are not born there, and 1 in 10 has arrived... June 29, 2017 11:56 am Published by Fleur The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO's & management teams the idea of achieving results away from the office is at the top of the mind when the summer season begins. The question "How can I achieve results while I am out of the office?" Is one that all owners and CEO's find asking themselves as they begin to wrap up their final 1-2 weeks at work. The difficulty in... February 2, 2017 10:28 am Published by Fleur Quick Question Put your hand up if you have redesigned your home page around your form or call-to-action? Ok, quickly put your hand back down so everyone in your office doesn't think that you've lost your mind. But seriously, I have chatted with many small and medium sized businesses and they all express the same frustrations that online conversion is that one thing that continuously makes their lives difficult. The difficulties of ensuring your form is in the right position, the copywriting is up to scratch, the form isn't too long, the colour of the button is optimised "for clicking", etc... December 16, 2016 8:45 am Published by Fleur https://youtu.be/jDNtPLEKAuM?rel=0&modestbranding=1 Integrationscentrums Cajsa Malmström från Göteborgs Stad intervjuar Henrik Rudberg, VD på Sonician, angående Flyktingguide/Språkvän verktyget Integra för Integration av nyanlända i samband med Nationella Konferensen om Integration 2 december, 2016.
(Foto/Redigering: Håkan Svensson/Peter Jonsvik, och för mer innehåll från Integrationscentrum Göteborgs Stad, se Integrationscentrums youtube-kanal)... October 6, 2016 7:16 pm Published by Fleur >
A Case Study on using Otto Marketing Automation by Bergendal Hotels & Conferences
Transcript
My name is Jeanette and my name is Sara. We work with sales and marketing at Bergendal, Stockholm, Sollentuna. We arrange different kinds of events, conference and weddings. We use Otto to tell our customers whats new here and if we have some good offers available to them right now. We use it for invites to events and we offer it to our bookers that book conferences here. On top of this we also use it to aid the bookers delegates in their registration for the events. So we... August 25, 2016 10:09 am Published by Fleur A Case Study on using Marketing Automation System Otto.
Transcript
I am Niko Fastman, I am CEO & Founder of Kompetensinstitutet (the Competence Institute). We organise conferences & events in all Nordic countries. We organise big events, such as Leadership Day & Sales Mastery Day with Brian Tracy which we run annually both in Stockholm and also sometimes in Helsinki. We also run a big event called Stora Ledarskapsdagen, which is the biggest leadership event in Sweden.
How do you get people to come to your events?
What we mostly do is we send newsletters to our previous delegates with updates on new speakers.... August 5, 2016 10:33 am Published by Fleur How Adocto Företagshälsovård - Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I'm Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did you use to find your clients? The traditional way of finding new clients in any sort of business previously has been to basically book them into a meeting and visit them and that has become increasingly harder over time. We’ve paid telephone booking companies several thousand kronor (SEK) per meeting... July 21, 2016 2:48 pm Published by Fleur Well, I'd say it doesn't matter as much as you think because you won't really know your open rate* anyway? You may have a nice statistics dash-board showing 25% open rate, but is that really true? No, it isn't. Most of us don't want to download images in our e-mail browsers by default. Unfortunately, the only thing that allows anyone to measure the open rate on newsletters are how many times a little 1x1 pixel-sized image have been fetched from the web-server. This means that it's impossible to fully measure the open rate. In fact, when doing a send out to 1574 people, we... July 8, 2016 10:10 am Published by Fleur How Bonnier Publishing House Sales Process includes E-mail marketing with Otto
Transript:
Yeah, My name is Karl and I am working for a company called Mediafy, it's in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel.
Question 1
How Do You Work With Sales & Marketing? What is your sales process
We try to have a lot of staff, customer service & sales channels to call out to the customer or visitor in their office or conference to inform them of our services. Such as gift... May 4, 2016 11:45 am Published by Fleur So you've decided to go international with your business.
I think it's rather common to see the general business case study on internationalisation take the following steps: Picking your first country
Renting office-space,
Hiring your first sales representatives, possibly local PR and marketing,
Wait for the sales reps to close new deals.
Money coming in to the bank. I do think there's a big flaw here though, and it's that money is only S.L.O.W.L.Y coming in while money is flooding out at too high a pace. After having now helped a couple of businesses take the plunge, here's a case study for a... 