Categories for B2C
November 23, 2017 10:49 pm Published by Fleur B2B Plan for GDPR to Comply with the Norms and Regulations
It's a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over their B2C cousins. But here, consent for B2B marketing will come more in line with B2C marketing. Almost 6 months left until the enforcement deadline for the General Data Protection Regulation (GDPR). The responsibility lies not only on marketers but also on every member of a company. Let us... November 24, 2016 11:50 am Published by Fleur During my university studies, I was a young man that needed some extra money. I had just been offered a job at a cold calling centre while I was on my way to finishing my degree in Marketing & Business. So I accepted the job and was quite confident in being able to perform and do a great job (confident as a young man usually is). My first day, I walked into that office as if I was just about to show them all how to sell and I was going to become their next little sales superstar.
Boy, was I in for a... May 13, 2016 8:58 am Published by Fleur Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if adopted correctly. Consumer buying behaviour tends to vary when compared to organisational buying behaviour. While organisations like receiving new information and are happy to receive a phone call during work hours. Consumers tend to be more sceptical when receiving information about purchases via email or when... 