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Let me know when the book is out:

“Top 3 KPIs in Marketing & Sales. And How to Improve them.”

If you include your food-for-thought below, you may be quoted and/or  interviewed, and you’ll definitely get a soft-copy for free:

Food for thought (Optional):

What?! Only
3 Key Performance Indicators? But they must differ immensely from one company to another?!

emma-sceptic-right

Nope, they differ slightly less than you may think.

You'll get to read about the KPIs in the book.

A hint: All businesses must optimize the simple formula:

Contacts x Conversions x Customer Retention

...so the KPIs can all be derived from it.

Perhaps you'll have some more feedback on what I should include?!

Henrik Rudberg – MSc in Industrial Engineering & Management from Chalmers (Gothenburg), ESCP (Paris) and ENSAM (Paris). CEO and Founder of Client Dialogue company Cnvert. Previously CEO & Founder of Marketing Automation company Sonician and IP-telephony company Cellip (sold to Infracom). Henrik started his career in Systems Engineering and as the first trainee at Networking company Cisco Systems in 1996 and in 2000 he co-founded what became mobile operator Spring Mobil (sold to Tele2) and was the Marketing Director at Software Business Hotsip (sold to Oracle).
Henrik Rudberg – MSc in Industrial Engineering & Management from Chalmers (Gothenburg), ESCP (Paris) and ENSAM (Paris). CEO and Founder of Client Dialogue company Cnvert. Previously CEO & Founder of Marketing Automation company Sonician and IP-telephony company Cellip (sold to Infracom). Henrik started his career in Systems Engineering and as the first trainee at Networking company Cisco Systems in 1996 and in 2000 he co-founded what became mobile operator Spring Mobil (sold to Tele2) and was the Marketing Director at Software Business Hotsip (sold to Oracle).